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From an idea to a video

Aktualizace: 7. pro 2019

Ever wondered how the video is created? Do you imagine taking a camera, doing some shots and it’s done? Let's look at it together.

A few weeks / days in advance

As you might guess, it won't be that simple. Of course the procedure I outlined in the introduction may also be considered, but do not expect much from it.

If we focus on professional shooting, the process will be a bit more difficult. First, of course, it is necessary to find a project to be filmed. When we have a project, we specify the target of the video - for example, viewing a property for rent with a focus on luxury furnishings and beautiful views.

If a video is to include a voiceover, it is better to compile it right from the start and build a script after to match it all together. Of course it would work the other way around as well, it always depends on the preferences.

We write down the script (ideally one shot after another) and let it be approved by the client. Often it can also be a loose assignment when the instructions are: "Make me a promo video for this property." I sincerely admit that we like such things because we can be more creative.

If a drone flying permit is needed for the project (eg. filming in built-up areas) a request will be made and sent to the Civil Aviation Authority (CAA).

If required, we arrange actors, cas rental or other props.

One day before filming

The day before shooting everything needs to be prepared. We pack all the gear we need, recharge the batteries and check on each device has an SD card with enough free space.

Shooting day

On the day of shooting we arrive to the location, make a plan, place the lights (if needed) and start shooting according to the script. We repeat each shot at least twice to get some backups in case we overlooked something. If we get new idea we can also do few extra shots that were not originally in the script.

It is also important to record all the necessary sounds (such as a moving car) and a voiceover (which we can possibly record another day).

We leave the filming location with all the shots we have agreed and are in the script.

Upon arrival home/office we back up all new data.


Shooting is far from over. Another thing we need before start editing video is music. I am preparing a separate article about how to get music. Anyways you can find free music (ie no license required) on YouTube under the name "No Copyright Music".

Now we have everything needed to start the edit. We import all the shots into the editor and select the individual sections we want to use. We then put them together to match the music.

When the rough cut is done, sounds (such as fire cracking, passing car etc.) come into play. We have them either recorded or downloaded from YouTube. Often the viewer does not even realize that the sounds are added in the background, but that's exactly what happens in everyday life when we have many sounds around us which we don't notice.

Another and very important step is color adjustment. It is divided into two steps - color correcting and color grading. When color correcting we focus mainly on the color of the skin (not too orange or, conversely, white, possibly green, etc.) and the overall color temperature (orange vs. blue - warm vs. cold).

Once we have the colors corrected, we can apply LUT to the video - something like an Instagram photo filter. This gives all shots the same color look.

In the next step we can add a logo, titles or voiceover subtitles (displayed during playback with the sound off).

We export the video in the required resolution, consult it with the client and that's all!

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